Not only a world-reknowned figure skater, Kim Yu-Na has become the first choice among models when it comes to shooting commercials.
The ice skater even beat out Jang Dong-gun and Kim Tae-hee for the top spot; Jang being the preffered choice most of the time. She first appeared in a Kukmin bank commercial in January of 2007 after winning the World Senior Grand Prix Final skating competition. At that time she ranked 52nd for preferred commercial model, and when July rolled around her ranking dropped to 115. But after she started winning competitions, she ranked 10th in June of 2008 and now she’s the top one.
It seems like depending on how well she does in figure skating determines how much commercial exposure she can receive. She was first just an athlete but now she is a star among Koreans.

Kim Yu-na air conditioner commercial